GENUINELY SOCIAL
Brands that mean something don't happen by accident.
I'm Genevieve Coulson, a senior strategist specializing in social media, brand, and partnerships. I help companies build a presence that's not just visible, but genuinely felt.
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Over the past decade, I've worked across brand storytelling, social strategy, content, and partnerships with B2C and B2B brands in beauty, wellness, retail, and beyond. My approach combines creative vision with analytical rigor: I care deeply about the work looking and sounding right, and equally about whether it's actually working.
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I take on a select number of consulting and freelance engagements for brands looking for a senior strategic partner. If you're building something worth paying attention to, I'd love to hear about it.
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THE 'GEN' BEHIND GENUINELY
Senior Brand and Social Media Strategist
I'm a senior social media and brand strategist with over a decade of experience building brands that people actually follow, trust, and come back to.
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My work spans social media, brand storytelling, content, and partnerships across B2C and B2B brands in children's education, wellness, music, and lifestyle. I've grown audiences, expanded reach by hundreds of percent, and driven the kind of results that show up in revenue, not just reports. At a national children's education franchise, I scaled social strategy across 200+ locations and positioned the brand in the top 1% of its industry through culturally relevant storytelling and community-first engagement. For an international record label, I helped deliver the highest streaming revenue in its 30-year history through social strategy built around release cycles and audience development. For a Japanese outdoor lifestyle brand entering the U.S. market, I accelerated reach 430% and engagement 227% within six months.
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I've built influencer and partnership programs from scratch, and developed owned content infrastructure that now drives performance across paid, organic, and digital channels with compounding ROI. I've led integrated campaigns producing 400M+ impressions in direct support of business launches and key initiatives, consistently delivering 50%+ share of voice against category competitors. I've managed $800K+ budgets with full accountability for performance, built and developed cross-functional teams, and worked across PR, digital, and local marketing to maximize reach and attribution at every touchpoint.
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What I care about most is work that's genuinely good: a brand voice that sounds like a real person, a content strategy that's built to last, and a social presence that earns its place in someone's feed.
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I take on a select number of consulting and freelance engagements for brands looking for a senior strategic partner. If you're building something worth paying attention to, I'd love to hear about it.
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→ Get in touch
SERVICES
SERVICES
I work with brands that are ready to do social media and brand strategy the right way. Whether you need a senior strategic partner for a defined project or ongoing advisory support, engagements are tailored to what the work actually requires.
SOCIAL MEDIA STRATEGY
For brands that want a social presence built to perform, not just publish. This includes channel audits, platform-specific content strategy, content pillars, SEO and discoverability strategy, and brand voice development. Available for U.S. market entry, brand relaunch, or ongoing strategic direction.
CONTENT STRATEGY AND MANAGEMENT
From monthly content calendars to caption writing to repurposing existing assets for new audiences and markets. I develop content systems that are sustainable, on-brand, and built around how real audiences actually behave on each platform.
INFLUENCER AND PARTNERSHIP STRATEGY
End-to-end influencer and creator program development, from identifying the right partners to outreach, campaign management, and performance tracking. I've built programs from scratch that scaled to 50+ active creator relationships and generated millions of impressions tied directly to business outcomes.
UGC STRATEGY
User-generated content is one of the highest-performing and most underleveraged assets in social and paid media. I build UGC programs that create a steady pipeline of authentic, brand-aligned content that performs across organic, paid, and digital channels.
PAID SOCIAL
Campaign strategy and management across Meta and other platforms, including audience building, retargeting, and paid/organic integration. I specialize in making paid and organic work together rather than in silos.
CONSULTING AND ADVISORY
For brands that need senior strategic thinking without a full-time hire. Available as a one-time strategy engagement, market entry deck, or ongoing monthly advisory retainer. I've advised brands entering new markets, navigating rebrands, and building social infrastructure from the ground up.
Engagements are available on a project, retainer, or advisory basis. If you're not sure which fits, get in touch and we'll figure it out together.
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CONTACT ME
Still looking to dig a little deeper? Drop me a message and I'll be glad to dive in!